According to this Power Reviews Study, 35% of all online product research begins on Google. If you didn’t already know, this means there is a great reason to put your product in front of search based users on Google who are literally looking for your product.
But how do you stand out against everyone else on Google to make sure you get the most for your money?
+ Optimize product titles to target specific search terms. Since you can’t target keywords directly, include them in the product titles to give a boost to your click through rate. To capture more relevant traffic, add product attributes such as product type, brand, color, or size to the titles. People who understand you are offering exactly what they are looking for, will click on your ad and buy.
To increase clicks on your ads: optimize your product title in a way that makes them relevant to popular searches. Try writing product titles with basic descriptions as ads.
+ Use High Quality Pictures: Invest in your product images because they are what grabs the attention of shoppers, indicating higher relevancy to search queries. Better quality pictures also project professionalism and quality to prospective buyers.
+ Research competitor pricing. The lower the product price is relative to market value, the more enticing it will be to prospective buyers, and the greater the chances that Google will prioritize your ad and serve it to more users.
Using these tips will get your products in front of more people, and get more of those people to click on your ads. Don’t forget to have a good follow-up campaign in place to capitalize on these new views.
If you have any questions, contact us at any time, we are happy to help you get more engagement for any of your content.