Topic of the week: How to save time creating content for social media
Focus on 1 or 2 Social media channels
Do some basic research using your customer avatars to decide what channels get the most attention from your ideal audince. If you have already been utilizing social media as a tool for a while, do a quick inventory of which social channel always seems to perform the best for you.
Once you’ve identified your best channel or channels, focus 80% of your attention on creating posts optimized for engagement on that channel. You can throw up a quick post on other channels, but target your creative efforts and creative time on the channels where your audience spends the most time engaging and will be most receptive to your content.
Write Your Email and Social Copy at the Same Time You Create Content
It might feel like it makes sense to have your copywriters writing copy, your graphic designers designing graphics, and your web developers developing all of your web content as separate tasks in isolation.
But if you’re finding yourself and your team spending way too much time writing promotional copy after developing assets for online marketing, see what happens if you have your content creators make promotional assets at the same time that they write your articles or create your videos. You can always give them to the specialists for adding finishing touches, but this will add a lot of efficiency to your workflow and cut down on mis-communications as well.
Use the Facebook Save Feature
One of the best things about digital marketing is that you never have to guess or re-invent the wheel. Any time you see an interesting piece of content, graphic, or ad, save it and categorize it directly on Facebook and that way when it comes time to create new content or decide what content from other sources to share, you are already ready.
Use the time you already spend browsing social media to make your work faster and more effective.
Splinter off Your Content
If you have a blog article, interview, ebook, or video that has done really well for you, try splintering pieces off of it for ongoing content. Choose one section of the previously published content and build it out into a second, smaller piece that can be quickly consumed to solve a smaller piece of the same issue.
This not only will save you time (half of the research and writing is done!) but will also create a great content cluster that will improve SEO on your site, and help promote your larger piece of content in the process.
Practice Better Time Management
Setting cutoff times for working on content creation(work always fills the time allotted), working in sprints with laser focus, and blocking off chunks of time for specific topic research will get you more content in less time.
If you aren’t carrying over your time management skills into your content creation you costing yourself time and quality when it comes to creating pieces that will engage your audience.
This week in Facebook advertising:
CCPA laws have dramatically dropped re-targeting spending in California, so if you are advertising in CA keep an eye on this for potential issues and opportunities.
CBO rollout delayed again: unless your account is specifically showing you a message regarding ad set budgets going away, the CBO rollout for your account has been delayed again.
Facebook testing a new look: Facebook seems to be testing a new look with Facebook Beta: Major changes include a cleaner platform interface and the ability to engage dark mode.